We provide the decision layer for fulfilment operations.
For logistics and operations teams that need every order routed and every decision explained — it turns static planning into real-time decisions that can be explained.
6
Coordinated steps in every decision — capture to measure
18+
Years on the warehouse floor behind the founding team
2026
Spun off from MV Factory as an independent company
How we started
Crifel was built inside MV Factory, a software company delivering enterprise systems since 2008. After eighteen years solving the same coordination problem one project at a time, the team turned it into a product.
Where we are today
In 2026, the team spun the product off into MPH GROUP SAS, an independent company that holds Crifel and its intellectual property. MV Factory continues as a services company. Crifel does not.
Six people. Eighteen years on the warehouse floor.
Crifel is not a new team looking for a product. It is a product that outgrew the company that built it.
Horacio R. Valdez
CEO
18+ years on the warehouse floor: logistics, retail, insurance and after-sales. Logistics and supply chain diploma, UTN. Teaches software engineering at UAI.
Pablo E. Molina
COO
18+ years running logistics operations for enterprise clients. Leads day-to-day operations at MV Factory.
Matías J. Fontenla
CTO
16+ years building systems for logistics and industrial operations. Led the design and architecture of Crifel.
